{
  "schema_version": "1.0",
  "slug": "digitalpropertystore-com",
  "domain": "digitalpropertystore.com",
  "generated_date": "2026-07-15",
  "updated_at": "2026-07-15",
  "data_sources": ["MARKETING.md", "README.md", "config/federation.json", "data/listings/index.json"],
  "confidence": "verified-facts-only",

  "identity": {
    "niche": "Digital asset marketplace (web property acquisitions)",
    "constellation_slug": "digital-asset-investing",
    "tier": "authority",
    "priority": "2",
    "property_format": "Curated marketplace + editorial/valuation content",
    "launch_stage": "MVP live, pre-revenue",
    "for_sale": false
  },

  "executive_summary": {
    "headline": "The commercial exit layer of the Krisada portfolio",
    "one_liner": "A curated marketplace where SEO-operator-evaluated web properties are listed, valued, and sold, positioned against Flippa and domain brokers on editorial credibility rather than volume.",
    "summary": "digitalpropertystore.com is not a listed-for-sale asset itself, it is the transaction layer of the wider portfolio: the site where Flip-tier domains from the constellation system get listed with a full valuation rationale instead of a bare price tag. It currently carries 2 live listings (both pre-revenue domain sales), a 5-dimension valuation framework (how-we-value), a buyer due-diligence checklist, and a glossary that defines its own core concepts (Asset Passport, Digital Karma Score, Due Diligence). RealSEOLife.com is the top-of-funnel; this site is the commercial conversion layer where that audience becomes buyers."
  },

  "traffic_seo": {
    "monthly_traffic": 0,
    "traffic_trend": "Pre-launch for organic; no independent traffic yet. 12-month target per MARKETING.md is 2,000+ monthly sessions from valuation/buying-intent queries.",
    "domain_authority": null,
    "digital_karma_score": 0.72,
    "karma_signals": {
      "schema_coverage": 0.8,
      "content_freshness": 0.8,
      "ai_endpoints": 0.95,
      "federation_presence": 0.95,
      "external_links": 0.75,
      "technical_quality": 0.82,
      "dataset_quality": 0.78
    },
    "target_queries": [
      "how to buy a content website",
      "website valuation calculator",
      "buy SEO website / buy affiliate website",
      "web property for sale",
      "content site marketplace",
      "Motion Invest alternative / Flippa alternative"
    ],
    "notes": "AI-endpoint and federation-presence signals are strong (site is fully wired into the Digital Karma Federation protocol) well ahead of organic traffic, which is still at zero. This is a content-and-trust-infrastructure-first build, traffic acquisition has not started."
  },

  "monetization": {
    "status": "pre-revenue",
    "monthly_revenue": 0,
    "revenue_streams": [
      { "stream": "Own asset sales", "mechanism": "List Flip-tier domains from the portfolio directly", "timeline": "Month 1+", "status": "active ... 2 listings live" },
      { "stream": "Seller listing fees", "mechanism": "Flat fee or % of sale for third-party listings", "timeline": "Month 3+", "status": "not yet started" },
      { "stream": "Affiliate referrals", "mechanism": "Motion Invest / Flippa affiliate for assets outside scope", "timeline": "Month 1", "status": "not yet started" },
      { "stream": "Valuation consults", "mechanism": "Paid operator review of buyer/seller assets", "timeline": "Month 6+", "status": "not yet started" }
    ],
    "notes": "Both live listings (smartdigitalinvesting.com at $3,500, lymespecialists.com at $4,800) are the site's own domains, so a sale is portfolio revenue, not a platform commission. No third-party seller has been onboarded yet, which is the step that turns this from a showcase into a two-sided marketplace."
  },

  "growth_opportunities": [
    { "opportunity": "Onboard first third-party seller listing", "impact": "high", "effort": "medium", "notes": "Converts the site from single-seller showcase to an actual marketplace; unlocks the seller-listing-fee revenue stream (targeted Month 3+)." },
    { "opportunity": "Convert RealSEOLife readership into the first-access email list", "impact": "high", "effort": "low", "notes": "Bridge strip and CTA already built; success depends on RealSEOLife publishing cadence, not DPS build work." },
    { "opportunity": "List more Flip-tier domains from the wider ~90-site portfolio", "impact": "medium", "effort": "medium", "notes": "Only 2 of the portfolio's domains are currently listed; more inventory is the most direct lever on both credibility and buyer interest." },
    { "opportunity": "Launch valuation consults as a paid service", "impact": "medium", "effort": "low", "notes": "Needs an existing base of trust/traffic first; explicitly a Month 6+ item in MARKETING.md, not a launch-day priority." }
  ],

  "risk_factors": [
    { "risk": "Pre-revenue, no proven transaction history", "severity": "high", "mitigation": "Both current listings are pre-revenue domain sales, not earning-asset sales ... there is no track record yet of the site actually closing a sale at the stated multiple." },
    { "risk": "Buyer pool depends entirely on RealSEOLife's funnel", "severity": "medium", "mitigation": "No independent organic acquisition channel is live yet; if RealSEOLife's publishing cadence slows, DPS has no other current source of qualified buyer traffic." },
    { "risk": "Thin inventory (2 listings)", "severity": "medium", "mitigation": "A marketplace with 2 listings reads as a showcase, not a market; more listings are needed before third-party sellers will trust the platform with their own assets." }
  ],

  "sale": null,

  "maker_notes": "This passport describes the platform itself, not an asset for sale on it. Traffic and revenue fields are genuinely zero at time of writing, not placeholders ... this is an honest MVP-stage read, not a sales pitch. Update monthly_traffic and digital_karma_score once GSC data starts flowing through the Digital Karma Data Warehouse. 2026-07-15 cleanup: config/federation.json's stale portfolio_listing.status (was domain-only, now website) fixed and ai/ endpoints regenerated via scripts/build-federation.php. Also found and removed a publicly-exposed stray directory, /_batch1_placeholder/ (a duplicate mini-site scaffold plus copies of the two live listing JSONs), which was reachable at 200 OK despite not being referenced anywhere in the live site; moved to ~/backups/_removed-from-webroot/ on the VPS rather than deleted outright. Investigated module/ as a second candidate for cleanup and left it alone: it's a documented, intentional portable template (per module/README.md, copied from realseolife.com as a reusable redirect-admin package for other repos), already blocked from public access via .htaccess, not a live risk. Also fixed: scripts/build-federation.php's collection scanner pointed at content/ paths this site never used (it's data/-driven), so the ai/catalog.json federation feed was silently reporting 0 public items. Repointed the glossary/listings collection defs at data/glossary and data/listings, added canonical_url to all 10 glossary terms and both listings (verified against real .htaccess rewrite rules: /glossary/{slug}/ and /listing/{slug}/, not the guessed /glossary-term/ and /listings/), and widened bf_public_record() from an allow-list (status===published) to a deny-list, since this site's listings use status for marketplace availability (available/pending/sold) rather than publish-state and were being silently excluded. Catalog now correctly reports 12 public items."
}