Due Diligence
The buyer-side verification process of confirming traffic, revenue, content, technical health, and legal ownership before completing an acquisition.
Due diligence for digital assets differs from physical businesses: most evidence is portable and screenshot-able, so independent verification matters more than it might elsewhere. A thorough process covers traffic verification, revenue reconciliation, a content audit, a technical audit, and legal/operational checks such as confirmed domain ownership and affiliate program transferability.
See our full due diligence guide and printable checklist for the complete framework.