Valuation Multiple
The number of months of revenue used to price a digital property — e.g. a site earning $500/mo sold at a 35x multiple asks $17,500.
The multiple is shorthand borrowed from the content site broker market. Monthly revenue is used as the denominator because it is more stable and harder to manipulate than annualized figures for small web properties.
The multiple compresses a number of judgments into one figure: risk, durability, operations burden, growth potential, and exit liquidity. Two sites earning the same monthly revenue in the same niche can carry very different multiples depending on how defensible that income is. See our full explainer for the band guide.