Glossary

Asset Passport

A structured profile documenting a digital property's identity, technical setup, content, SEO performance, and monetization readiness for buyer review.

Digital Karma Score

A composite score reflecting how trustworthy, well-built, and durable a digital property is, based on its content, technical foundation, and search visibility.

Domain Authority

A third-party score (commonly from Ahrefs or Moz) estimating how likely a domain is to rank in search results, based largely on its backlink profile.

Due Diligence

The buyer-side verification process of confirming traffic, revenue, content, technical health, and legal ownership before completing an acquisition.

E-E-A-T

Experience, Expertise, Authoritativeness, and Trust — the signals Google's quality raters use to judge whether content and its creators can be trusted.

Escrow

A neutral third-party service that holds a buyer's funds until domain, asset, and account transfer are confirmed complete on both sides.

Monetization Path

The mechanism by which a digital property earns or could earn revenue — e.g. lead generation, affiliate commissions, display ads, or a paid product.

Niche Authority

The degree to which a site is recognized, by search engines and readers alike, as a credible, focused source within a specific topic area.

Valuation Multiple

The number of months of revenue used to price a digital property — e.g. a site earning $500/mo sold at a 35x multiple asks $17,500.

YMYL (Your Money or Your Life)

A Google classification for content that could impact a reader's health, finances, or safety — subject to heightened quality scrutiny in search rankings.