Monetization Path
The mechanism by which a digital property earns or could earn revenue — e.g. lead generation, affiliate commissions, display ads, or a paid product.
A monetization path describes how a digital property converts traffic or audience attention into revenue. Common paths include lead generation (selling or referring inquiries to service providers), affiliate commissions (referring purchases to a merchant), display advertising, email list monetization, and direct product or service sales.
Pre-revenue assets are evaluated on the credibility and accessibility of their intended monetization path just as much as revenue-generating assets are evaluated on their existing streams.