Glossary

Asset Passport

A structured profile documenting a digital property's identity, technical setup, content, SEO performance, and monetization readiness for buyer review.

Digital Karma Score

A composite score for how trustworthy and durable a digital property is. It reads the content, the technical foundation and the search visibility together.

Domain Authority

A third-party score (commonly from Ahrefs or Moz) estimating how likely a domain is to rank in search results, based largely on its backlink profile.

Due Diligence

The buyer-side verification process of confirming traffic, revenue, content, technical health, and legal ownership before completing an acquisition.

E-E-A-T

Experience, Expertise, Authoritativeness, and Trust ... the signals Google's quality raters use to judge whether content and its creators can be trusted.

Escrow

A neutral third-party service that holds a buyer's funds until domain, asset, and account transfer are confirmed complete on both sides.

Niche Authority

The degree to which a site is recognized, by search engines and readers alike, as a credible, focused source within a specific topic area.

Pre-Revenue

A digital property that is built, live and already being found, but not earning yet. You buy the asset before a profit figure multiplies the price.

Revenue Model

How a digital property earns, or could earn, its money. Lead generation, affiliate commissions, display advertising, or selling something directly.

Valuation Multiple

The number of months of revenue used to price a digital property ... e.g. a site earning $500/mo sold at a 35x multiple asks $17,500.

YMYL (Your Money or Your Life)

A Google classification for content that could impact a reader's health, finances, or safety ... subject to heightened quality scrutiny in search rankings.